If it is a good experience. This should spread like wildfire just by word of mouth.
If some worthwhile offers start to get displayed too, could well fuel the take up.
****And We need early update on the total number of users per day. Not Growth rates off tiny bases.*****
As for any advertising of the WIFI itself. I don't see this as central.
If it is good the word will spread fast.
Motorway
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If it is a good experience. This should spread like wildfire...
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