If I were the PR agency for RFG, what I would propose to them is to commission a news reporter to do a pro-RFG story where the successful businesses are profiled and interviewed. Get a significant number of franchisees to say how RFG has allowed them to be successful and to fulfill a dream. Then in the same story start to counter the facts in the original story:
1) Show what percentage of businesses fail no matter what a franchisor does, and then show that the RFG failure rate is in line with that.
2) Show the steps that are being taken to correct the problems.
I think this would largely neutralize the entire crisis, and then the remaining liability is the class action, which RFG should start to allocate for in advance.
It's Time for a Counter Strike
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Last
7.2¢ |
Change
0.002(2.86%) |
Mkt cap ! $176.8M | |||
| Open | High | Low | Value | Volume |
| 7.0¢ | 7.2¢ | 6.9¢ | $501.0K | 7.075M |
Buyers (Bids)
| No. | Vol. | Price($) |
|---|---|---|
| 1 | 180836 | 7.0¢ |
Sellers (Offers)
| Price($) | Vol. | No. |
|---|---|---|
| 7.2¢ | 223798 | 3 |
View Market Depth
| Last trade - 16.10pm 03/05/2024 (20 minute delay) ? |
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Last
7.1¢ |
Change
0.002 ( 2.90 %) |
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| Open | High | Low | Volume | ||
| 6.9¢ | 7.1¢ | 6.9¢ | 1091679 | ||
| Last updated 15.58pm 03/05/2024 ? | |||||
| RFG (ASX) Chart |