itunes and android kneoworld apps live, page-21

Some points from today's announcement/presentation:

• 2 years spent developing the KNeoWORLD Edugames platform which is now live;

• PTA partnership in US achieved - with access to 23 million students in the target audience;

• KNeoWORLD awarded Parent Tested Parent Approved Seal;

• App complies with Child Online Privacy Protection Act (COPPA);

• Set-up in US and ready to expand to South America, Europe and Asia with "compelling revenue potential" and with established tactical partners in all of these jurisdictions;

• Worldwide Game Based Learning reached $1.5 billion in 2012 and on track to reach $2.3 billion by 2017;

• North America and Asia the biggest markets with one being tackled already and the other about to be as well as South America which is the highest growth market;

• After Noah Falstein being appointed Google's Chief Games Designer, another "team member" (Dr Tan Wee Hoe) has been appointed as Deputy Director at UPSI (Malaysia) - not quite Google but good to see the team kicking goals;

• Impressive team with very impressive resumes in the gaming scene - Noah Falstein, Professor Laurie O'Donnell and Dr Wee Hoe Tan;

• North American mobile EduGames revenues increasing by 15.3% year-on-year for the next few years (revenues to more than double by 2017) while non-mobile EduGames are decreasing by 9.3%;

• KNeoWORLD is being marketed initially in the US with no restriction to other regional access and substantial traffic already received from China, South America and Europe (confirms the App Annie posts on HC);

• A parallel strategy will focus on countries with large populations in the suitable demographic and therefore compelling revenue potential. These countries will include South America, Europe and certain regions in Asia. Entellect has established tactical partners for all these jurisdictions;

• Platform/virtual world set up with new games/content to be added at a low cost;

• Next markets to be targeted are Asia (biggest market), South America, UK, Canada, Australia;



"Our goal is to become one of the world’s leading game based learning publishers by 2015"