CCA 4.05% 7.1¢ change financial limited

Ivykoin/ OkTY

  1. 193 Posts.
    lightbulb Created with Sketch. 9
    This is for anyone still interested in whats happening with the disatrous Ivykoin.

    Dear Ivy/OkTY Community,

    We have been a little quiet since our last update, but have been making good progress towards the launch of the iOS product. As such, we are pleased to provide the following update on activities across Q3.

    The key highlights we will come onto include the following: -
    • Product update
      • iOS Store submission
      • Shopify integration
      • Launch date
    • Operational & Trading update
      • US
        • Live campaigns
        • Prior campaigns
        • OkTY Business rebrand in US
    • Australia
      • Operational & financial update
      • Live campaigns
      • Prior campaigns
    • Fundraising
      • Secured $556k from Sophisticated investors
      • Securing an additional $444k from sophisticated angel investors
        • Commencing US angel roadshow
        • Connecting with Aus accredited angel networks
        • Ongoing VC presentations
    • Ivy Koin Token Update
      • Current status
      • Future plans
    See OkTY App - Feature Update



    OPERATIONAL & TRADING UPDATE

    Since the acquisition of Peazie in Q1, management has been working towards integrating it with the operations of OkTY. We have had a steady flow of briefs during Q3, albeit impacted by COVID-19 lockdowns in New South Wales and Victoria. In the US however, we have been able to secure our first revenues which has laid the foundation for potential OkTY mobile app partnerships following its upcoming release.

    US Update (OkTY Business)

    In the US, we have managed to secure a follow on data capture campaign for White Fox Boutiquewww.whitefoxboutique.com. While this is a strong validation of our ability to deliver data capture campaigns in the US, what is special about this campaign is that entrants are allowed additional entries upon spending $50 or more. Our software has an integration with Shopify to validate these purchases. The learning from integrating with Shopify’s API has informed the strategy set out above.

    If you care to look at White Foxes website, you will see that we are embedding the link to the competition via iframe into their website. You will see the tile attached as the entry link to our software.

    The success of White Fox’s campaign in H1, followed by their appetite to do a follow on campaign, has led to further business development opportunities. We have a campaign forwww.pe-nation.comto drive US activity, launching next week.

    We continue to develop revenue opportunities in the US with consumer facing businesses looking to drive conversion and acquire consent-driven opt-in data. We are actively working on 10+ companies to that end.

    US Update (OkTY MVP Release)

    B2B partnership opportunities are also being developed in the US to support the new release software, outside of the work streams in OkTY Business. We have a specific focus on Shopify merchants in the US (Los Angeles as the focus) for launch across Beauty, Food, Fashion and Entertainment, as previously highlighted. We are seeking to put a “Pay with OkTY” button on their checkout pages.

    Further to the Shopify strategy, we also have a strong focus on smaller, subscription-based businesses with Gen Z audiences. Via these relationships, we would provide the opportunity for us to allow OkTY users to pay for their monthly subscriptions with their data
    Growth Subscription Partnership Opportunities

    Black Oak TV(Recently completed Y-Combinator)- Subscription model, in which we are exploring platform partnership, to enable OkTY users to deploy $5/month to subscribe to watch amazing black content and support black filmmakers.

    Do Stuff Media- DoStuff is a network of local media properties run by local teams in 20 cities. 7 million people a month across those cities use our local daily emails, apps, websites & social media. DooStuff has launched a $5/month subscription for users to unlock incredible local experiences, of which OkTY could facilitate via a definitive win-win approach, users connect with OkTY and get the subscription in exchange for their data and participation within the OkTY ecosystem.

    Kippo- The Dating App for gamers, they have a premium subscription product in which OkTY can enable consumers to pay for that subscription with their data, and enjoy all the premium features Kippo has on offer.

    Larger Network Partnership Opportunities
    We are also exploring relationships with larger players where OkTY users could “spend their data” within their established ecosystems.

    Mr Yum(Just raised $11M)- Hospitality ordering platform scaling venues throughout USA, UK and Australia, thus exploring ways in which OkTY can enable customers to pay for meals and drinks with their data.

    Linktree(Just raised $55M)- social commerce platform scaling throughout the creator + music community to commercialize content and traffic, a partnership could look like OkTY becoming a button on the Linktree interface to drive consumer + business acquisition along with payment integration at POS to enable consumers to pay for products with their data.

    AUS Update (Peazie, soon to be rebranded to OkTY)

    As referred to in the update at the beginning of July, OkTY was at that time, finishing integrating the operations of Peazie on a day-to-day basis. The businesses are now effectively working as one. The leadership of both Peazie and OkTY now reside in Los Angeles, with a strong team in place to service the Australian market.

    During the period, Peazie has achieved c. AUD$130k of revenue, comprising campaigns currently in build; and or, delivered for brands such as Subaru, Lilydale Chicken, McCain, Cadbury, Sanitarium (UP&GO), and Brownes Dairy x The Wiggles. It is perhaps most notable that c.90% of this business is from repeat customers.
    `
    While we are happy to have been able to generate revenues during a depressed period of consumer activity in Australia, we are excited to also start investing in the platform to upgrade its product suite to help increase margins. There are also c. 40 million data points we are seeking to leverage.

    Should you be interested in seeing Peazie in action please see our current live projects:-

    https://thewiggles.brownesdairy.com.au
    https://loveyourlilydale.com.au
    https://milliondollaralphabucks.com.au
    https://cookwithsirenatuna.com.au

    Selected major promotions that have recently closed during the period include: -


    https://begacreatorsclub.net.au
    https://upandgopocketmoney.com
    www.Worldsbiggesttriviashow.com.au

    In the coming weeks, we will look to officially communicate the strategic merger to Peazie’s extensive customer base along with various media channels in order to gain some PR exposure. This will likely be part of a wider re-launch of the Group over the coming weeks and as part of that process, Peazie will likely be rebranded to OkTY.


    FUNDRAISING

    We continue to present the OkTY vision to several US based VCs and the feedback has been very positive. We have a book of potential VC investors simply waiting for the product release and some early traction before confirming an investment. That said, we continue to source angel investors to add to the USD $523k raised in May/June and have managed to add a further $33k since then, with indications of a further $75k should we reach c. $630k of committed capital.

    While we have conviction in our ability to convert an institutional investor in the coming months, we would welcome any opportunity to meet with Angel Investors from within our shareholder network who would be interested in supporting OkTY through an investment via the current Convertible SAFE. We have capacity to raise up to USD$1.0m in the SAFE and are quite comfortable delaying institutional dilution with so many value levers on the near term horizon.


    IVY KOIN TOKEN UPDATE

    Per our update at the beginning of July, we have been pursuing a token exchange which would see the Ivy Koin tokens exchanged for security tokens. To recap we have drafted the bulk of full prospectus for ASIC in order to cater for Retail Investors. It remains our intention to convert tokens into OkTY stock once the business is properly capitalised.

    As this process is likely to cost $150k -$200k, due to the need to audit OkTY and Peazie for 3 years for the prospectus and the associated need to KYC and AML each individual Token Holder. This represents between 35%-40% of the funds we raised in June and is not pragmatic to shorten our runway at this critical juncture. While it is management’s preference to effect the exchange as soon as possible, spending this amount of money would not be prudent given the current cash balances.

    Furthermore, in the event that OkTY was to IPO, the company would have to prepare another prospectus (as retail investor protections would still need to be adhered to) and incur the same level of costs, while also having to KYC and AML all token holders again. From the fundraising discussions held in Australia and the US during the first half of 2021, an IPO may become a viable funding option for OkTY should it be able to achieve its internal targets.

    As such, to provide comfort to token holders, management provided clarity on the current capital structure of the Company and have without any ambiguity set out that 2,000,000 ordinary shares with usual rights would be held on behalf of Ivy Koin token holders.

    This number has been provided publicly as a firm commitment and so that whatever course of action is decided, Token Holders know that at some juncture there will be a conversion to either a security token, or straight to equity.

    For reference, we provide again for reference the current cap table, before any impact of the recent investment into the convertible SAFE.

    OkTY Capitalization Table (Pre - Convertible Safe)

    Finally, we would like to thank everyone who has registered and gone through the Blockpass process. While the process hasn’t been drawn to a conclusion as quickly as all stakeholders (including management), would have liked, it has not been in vain.

    There will be a monumental amount of administration and compliance when the exchange takes place and so any steps that can be taken by Token Holders like this will shorten the execution and administration burden at the point in time where it is logical to effect the exchange.


    SUMMARY

    During Q3 we have been predominantly concentrating on product launch and what is needed to secure first customers. We are in a good place and all laser focused on the upcoming launch. To summarize where we stand;

    • Product launch imminent
    • First US revenues via OkTY Business
    • Building out US pipeline
    • Shopify integration to “Pay with OkTY” will be a fast follower to MVP
    • First launch partnerships being worked on
    • Waitlist is building
    • Peazie revenues are stable in Australia and will be rebranded
    • We are still looking to secure investment via both Angels and VC

    We look forward to updating you on the upcoming workstreams and if you have any questions please don’t hesitate to reach out.

    All the very best,

    Sam & Markie
 
watchlist Created with Sketch. Add CCA (ASX) to my watchlist
(20min delay)
Last
7.1¢
Change
-0.003(4.05%)
Mkt cap ! $44.56M
Open High Low Value Volume
7.4¢ 7.4¢ 7.0¢ $20.56K 284.8K

Buyers (Bids)

No. Vol. Price($)
1 289952 7.1¢
 

Sellers (Offers)

Price($) Vol. No.
7.2¢ 500000 1
View Market Depth
Last trade - 16.10pm 21/06/2024 (20 minute delay) ?
CCA (ASX) Chart
arrow-down-2 Created with Sketch. arrow-down-2 Created with Sketch.