They have patent on their PBM recipe I believe I read.
The advantage would be if it tastes really good followed by good marketing.
Value for money is something most humans seek.
If it tastes crap, none of the above will matter.
I tried the brand sold in ALDI, I wouldn't by it again as it didn't taste nice at all and at over $40 a kg there is no value. It isn't moving off the shelf either. I expect there will be discounted stickers on it over time.
I will take photos if and when that happens.
They are not JAT brand.
I don't think they are, I hope they aren't but that said, their milk products seem to be killing it and I look forward to their probiotic ranges.
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