I do agree that this will not affect the share price in terms of...

I do agree that this will not affect the share price in terms of revenue. I do think it will be good as the first step in the final step to establish a truly vertical integrated business model.
I would have thought it just needs to break even as a pilot initially for the business to roll out as a future business model.
This is exactly the way Chinese influence manifested itself in the meat industry, paddock to plate and all the way through.
I have said previously that whilst some seem frustrated that we are seemingly spreading too thin, too many irons in the fire, I see it as setting up a platform, something that will glean every last dollar of profit. Then it will be just a case of increasing production.

P.S. Lets hope we are still able to share in the success when it does take off.