@asdmatt I found this link quite...

@asdmatt I found this link quite useful.
https://www.linkedin.com/pulse/my-top-7-trends-shaped-chinas-infant-formula-sector-2019-o-brien

'The premium and ultra-premium segments now dominate China's market, accounting for 61% of all sales in the multi-billion dollar sector. Currently, premium products occupy about 40% of the market, while ultra-premium is at about 20%.'

Another very worthwhile article as a comparison.
https://www.dailymail.co.uk/news/article-9123997/The-one-export-China-a2-baby-formula-sales-DOUBLING-just-one-year.html

'During the last financial year, sales to China of The a2 Milk Company's baby formula have effectively doubled to $NZ337.7 million ($A316million)'

'The a2 Milk Company's baby nutrition products are now sold at 19,100 Chinese stores and it is expecting demand there to keep soaring.'

A2 product is sold in 19,100 stores and they did A$316m in revenues. JAT products are going to be in 20,000 outlets through Sunnya, 1,000 Wumart stores and a few other channels. The potential here for JAT is enormous especially with their local retail strategy.