Paying a nominal fee to Jaxsta to utilise their clean database will help business in generating better money making strategies, understanding priorities of existing customers to save expenses, or to enhance the appeal of their own offerings.
When a fee for a service does one or all of the above, it seems like a no brainer there will be a market for their API.
The main downside here is the length of time in creating bespoke API feeds for customers. I suspect as with all businesses, this will become more and more streamlined and a larger team size will be possible when the SP reflects increased confidence by the general market. ARR for a SaaS is the gold standard when investing in startups with upside potential.
The huge blue sky still sits with their website engagement and userbase subscriptions. This avenue will unlock JXT's unicorn potential and bankroll accelerated expansion into monitising other avenues.
