I think for an opt-in free trial 25% is quite a high conversion rate. Hard to know what they'll get but they have mentioned targeting likely paid converters so maybe will be higher.
The important thing for me is quarter on quarter growth once paid kicks off to show the product has value in the industry.
i wonder if they will retain a free trial op. t-out for new users post go live of paid.
On the APIs I note Jorge comments re customers ensuring have resources (cash and tech) to implement. I can see that being trotted out as a reason form missing targets. I also think they'll need a whale or 2 to be viewed as the definitive source of credits by the industry. That credibility will lead to more sales/subs. Hope that is their large API target in the pipeline.
As Jacqui said (if I recall from past preso), platform is now developed, so time for revenue. More misses and the SP drift continues, then comes dilution...
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I think for an opt-in free trial 25% is quite a high conversion...
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