JB’s DNA

AFR article on what makes JB Hi fi a world class retailer is a great read and good lesson for CCX’s continued success:


...”Every time I go into a store I have a great experience – they're knowledgeable, they execute the transaction seamlessly and it's a good experience – as a company they have great attention to detail and attention to detail and motivation is what wins in retail."The retailer's deliberately laid-back persona belies meticulous planning and discipline."We plan and plan and plan and when things don't go to plan you pivot," chief executive Richard Murray told the AFR Weekend after delivering a better than expected December-half result, upping his full-year sales guidance and issuing detailed profit guidance."But fundamentally the promotional plan and how we work with suppliers to create value for customers every day means customers always feel they're getting great value. The way we do that is world class. That promotional plan is part of our DNA – we call it the retail drum beat," says Murray, who joined JB Hi-Fi in 2003 as chief financial officer and succeeded Terry Smart as CEO in 2014...”"[Their staff] live and breathe that type of product and they're as knowledgeable as anyone in a specialty store and a lot more knowledgeable than someone in a mass-merchant environment," Sevior says.”