Margins are obviously better through Allmytribe so it would be good to see Allmytribe sales continue to grow rapidly. We'll have to wait for the next update to see if that is happening. It would make sense for Allmytribe sales to continue their compounding growth despite store rollouts because of the more aggressive advertising that the company can now afford. That advertising is aimed at JB but will no doubt increase online searches which will lead customers to the Allmytribe page. Someone previously suggested Allmytribe sales might be cannibalized by store sales but I doubt that will happen. Instead we should see the increased awareness grow both store and online sales.
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