Jeremy Cocks's Summary
I have significant marketing, commercial and general management
experience, with an excellent track record of performance in diverse roles
in Australia, the US and UK. I am currently looking for my next
opportunity in similar role
SpecialtiesSpecific experience in strategic marketing, new product
development, all aspects of product marketing and promotion, team
development, leadership and sales management.
Jeremy Cocks's Experience
Experienced marketing, sales and general manager looking for a new role in
marketing, commercial or general management
Marketing and Advertising industry
April 2011 � Present (2 months)
Specific expertise in
- Business and marketing
- Sales management
- Channel strategy management
- New product evaluation
- Turnaround problem brands
- Team development
- Sales productivity
- Product launches
- Global marketing
Contract role in marketing Virbac (Australia) Pty Ltd
Privately Held; Veterinary industry
November 2010 � January 2011 (3 months)
Director of Marketing and Technical Services Novartis Animal Health
Public Company; NVS; Pharmaceuticals industry
August 2009 � November 2010 (1 year 4 months)
Led a team of Marketing and Technical Services professionals to support
sales of the Novartis Animal Health range of leading brands in the
livestock and companion animal markets in Australia and New Zealand.
Business performance in this period was very with strong sales growth and
important shifts in sales channel strategy. Successful launches of several
new products
Head of Sales & Marketing, Companion Animal Business Unit Novartis Animal
Health
Pharmaceuticals industry
January 2008 � August 2009 (1 year 8 months)
I led a team of professional sales, marketing and technical services
colleagues providing products to veterinarians, pet retailers and pet
owners. During this time the companies market share improved in the key
segments, we launched two important new products, and successfully
implemented a significant change in sales channel strategy.
Director, New Products Marketing, US Pfizer Animal Health
Veterinary industry
June 2005 � December 2007 (2 years 7 months)
In this role provided an essential link between commercial operations,
business development, and research & development. An important source of
customer insights and marketing innovation to generate successful
commercialization strategies for sustainable business growth.
Marketing, US Cattle Business Pfizer Animal Health
Marketing and Advertising industry
June 2003 � July 2005 (2 years 2 months)
Marketing responsibility for key brands in the Pfizer US cattle business.
Major accomplishment was attaining sales and market share growth for the
key brand Dectomax after it had been declining
General Manager Pharmacia Animal Health
Veterinary industry
December 2001 � April 2003 (1 year 5 months)
Significant growth in sales, GP and EBIT in 2002. The business was
acquired by Pfizer in 2002
National Sales and Marketing Manager Novartis Animal Health
Marketing and Advertising industry
April 1996 � December 2001 (5 years 9 months)
Recruited and built a sales team for the farm animal business and
integrated it to the existing companion animal business team. Developed
business processes to manage the business and oversaw the launch of
several new products, and significant growth in sales
Marketing Manager, Livestock Ciba-Geigy Animal Health
Marketing and Advertising industry
May 1994 � April 1996 (2 years)
Responsible for marketing the Ciba-Geigy range of products to distributors
and livestock producers in the UK and Ireland. Achieved good growth in
sales and market share of key brands
Business Manager, Companion Animal Business Ciba-Geigy Animal Health
Marketing and Advertising industry
July 1990 � May 1994 (3 years 11 months)
In this role I was responsible the launch of a new business. Recruited a
team of sales people, and launched two new products. Ciba, and
subsequently Novartis has since become one of the major suppliers in this
market
Technical Services Manager Syntex Animal Health
Marketing and Advertising industry
September 1988 � June 1990 (1 year 10 months)
Product Development Monsanto
Public Company; MON; Biotechnology industry
1985 � 1988 (3 years)
Responsible for sales and market development in North Queensland. My main
achievement in this role was to develop a significant new label indication
for Roundup herbicide in sugar cane, and to build new sales with producers
in NQ
Research Officer SA Dept of Agriculture
Marketing and Advertising industry
1981 � 1983 (2 years)
Jeremy Cocks's Education
Central Queensland University Grad Dip Mgt, Marketing
Columbia University - Columbia Business School Executive Marketing
Program, Marketing
Harvard Business School Executive Finance Program, Finance
Macquarie University - Graduate School of Business MBA, Marketing, Finance
University of Adelaide BAgSci, Animal Physiology, Agronomy, Economics
Bit of news when he was with Ciba Geigy
SYDNEY-Jeremy Cocks urged Ciba-Geigy to get with the Program.
Largely through the efforts of Mr. Cocks, the company's Program oral flea
control line snared 50% of market for veterinarian-distributed flea
control products in only one year in Australia.
In addition to ringing up $3 million in Australian sales last year, the
brand catapulted Ciba-Geigy, until 1993 known only as a marketer of farm
animal products Down Under, into the mainstream of pet product marketing.
From the beginning, Program, now marketed in 20 countries in Europe, Latin
America and Africa, was a winner. First introduced in Australia in
September 1992, the prodcut within three months had 38% of the market for
flea-control products, said Mr. Cocks, then business manager-veterinary
group in Australia and now large animal product manager for Ciba Animal
Health in the U.K.
Prior to Mr. Cocks' arrival, all of Ciba's business in Australia had been
aimed at farm animals. His task was to get Ciba into the "companion
animal" business, which he did through the introduction of Program and
some other products, including one aimed at curing heartworm in dogs. The
biggest of these products was Program.
The product, a monthly pill for dogs and a paste for cats, is administered
orally and works by sterilizing fleas so that eggs will not hatch. Priced
at about $25-$36 in Australia for a six month supply, Program competes
against all other flea and tick control products distributed by
veterinarians, including baths, powders, collars and sprays, Mr. Cocks
said, noting Program is the only oral product.
This year, Program will produce $4.5 million in sales for Ciba in Australia.
What made Program so success- ful was Mr. Cocks' advertising thrust. His
plan was twofold-he advertised to veterinarians through trade magazines
and direct mail while also buying consumer advertising on TV to encourage
pet owners to ask their vets for Program.
The product took a big bite out of the market despite the fact that
Ciba-Geigy spent only about $260,000 on advertising in 1992 and $375,000
on Australian ads in 1993. Most of these funds have been spent on Program,
but some went to support other recently-introduced Ciba pet products, such
as the heartworm medicine.
Mr. Cocks started advertising Program on TV in 1992, and again in the
summer of 1993 and in January-February 1994. The commercial created by
Advertising Partners, Sydney, was called "tea party" and showed dogs
sitting around having a tea party while discussing how well Program works.
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