Yes, that sounds about right to me. I remember one of my uni...

Yes, that sounds about right to me. I remember one of my uni professors saying that innovation at the product level may require new systems, or ways of thinking, within organisations for the innovation to be used. Innovation itself maybe insufficient (at early stages of adoption). Thus, product innovation can require industry level change and leadership for its success. Adslot, combined with groupm, may just be the medium for industry leadership before Adslot's product innovation is utilized.