they need to get off their ethical high horse, and slip the...

they need to get off their ethical high horse, and slip the patients 10k in a brown paper bag. (or pay for their medical needs)
That is 100k to seal this thing. (10 more patients) What is that going to do to the sp. and MC ? a lot more than 100k in rising valuation.
If Bob owned shares, he would understand that.
The problem is, that wearing the lab coat, has his attention glued to the microscope, (all well and good) but not the motivations of investors and the real world dynamics.
It fell flat when they asked why directors didnt own shares ? They didnt really understand the question, and implication. They dont believe in risking their own money. If they backed the tech, then they would. Or that they do believe, but have ingrained attitude that you turn up for a pay cheque.