Yes agree that BIG are effectively selling a bundled video/finance product. One could argue they are actually selling finance with a video on the side. However, it's been popular and the play from BIG is longer term, to create the biggest video database they can and then monetise it through pillar 2 and 3.
The 24% fee is because FC are providing the finance interest free for the customer (for 12 months) and also they are responsible for the collections and any bad debts. So the fee covers FC for the lost interest and any collections or bad debt expenses. I'm not across the industry enough to say if that fee is high or not, but I'm sure as BIG grows they would be in a stronger position to renegotiate.
BIG Price at posting:
$2.22 Sentiment: Hold Disclosure: Held
