The new HBO Pay Per view TV series is a total game changer!
While it will only have been generating revenue for around 6 weeks of the quarter it's impact will be felt in the sales figures. I'm looking for detail on PPV sales.
It's anybodies guess, exactly how much extra revenue will be generated(and what the set up costs were for it), but if you consider that a season of GOT is nearly 2 months subscription at $14.95 it doesn't take much to realise that sales could be up by as much as 50% I know my spend of $45 a quarter with QFX increased by $29 so far..and I'll probably buy Season 2 before the end of June.
So my spend with QFX will go from $45 to $103.....not bad!
If this is replicated by a significant number of subscribers the sales for the quarter will be huge.
Then theres the new subscribers that will be generated by the additional brand awareness generated by PPV. This will take longer to flow through, but will have already started.
So I'm saying that QFX will turn a maiden profit in the current quarter. If I could get my hands on more $ I'd buy more QFX cos it's going to be worth a whole lot more pretty soon!
QFX Price at posting:
1.6¢ Sentiment: ST Buy Disclosure: Held