Full release:ASX & MEDIA RELEASE Ansearch takes searchworld to...

Full release:


ASX & MEDIA RELEASE

Ansearch takes searchworld to North America

• Expands Australia’s largest independent search advertising network

• Benjamin Hillegeist appointed Vice-President of Search, USA


11 September 2008

Ansearch (ASX: ANH) today announces the opening of US operations for its global search advertising business, searchworld (www.searchworld.com.au).

Benjamin Hillegeist has been appointed vice-president, searchworld USA. He was most recently senior product director of search with Lycos, Inc., one of North America’s leading search and internet companies.

Mr Hillegeist takes up his new role with searchworld immediately and will develop and grow searchworld’s owned and operated search products, advertising sales, search syndication and network distribution in North America.

Josh Edis, searchworld’s global head of search, welcomed Mr Hillegeist, saying: “Benjamin is an accomplished and impressive professional with a decade’s experience in online media and search advertising and a proven record in delivering excellent results for advertisers, publishers, and search syndication partners. He is aboslutely passionate about search, developing profitable search products, and leading dynamic teams; that’s why he is the best person to spearhead searchworld’s expansion into the US market.�

Mr Hillegeist commented: “I am delighted to join the searchworld team at such an exciting growth phase for the business. The global search market presents significant opportunities, and I look forward to developing a strong and profitable business in the US, which remains the world’s largest online advertising market.�

David Burden, Ansearch CEO and managing director, added: “searchworld’s expansion to North America further demonstrates Ansearch’s commitment to growing its presence in the global search market to deliver profitable new revenue streams for the company and our business partners.�

Mr Hillegeist’s experience encompasses the full spectrum of search product development, from managing global syndication and distribution partnerships through to conceiving, launching and optimising the performance of consumer websites and advertising products. He has successfully launched, operated and sold profitable internet businesses with a focus on search advertising sales, distribution and monetisation.