LIFX was a transaction to save the company out of need, don't forget that.
BUD would be in administration as we speak without LIFX, no doubt due to being mates they saved DM.
I originally said this and got laughed at, looks like it was true after all.
One thing i will give DM is that he is a survivor, i have no doubt without LIFX on board we would be in administration, that's how close it was to lights outs.
Don't blow your whistle yet as LIFX has it own problem, how many sales need to happen to get too cash flow positive?
BUD Price at posting:
5.0¢ Sentiment: Hold Disclosure: Held