They'll be able to ride this out. Close (temporarily) a few outlets in the US and reduce marketing spend, force leave on staff etc, theyll hold onto the bulk of their cash.
The interesting part will be how they will go about ramping up in 2-3 months time. All momentum will be lost, consumers will have no confidence, spend will be less you'd think.
The recent cap raise looks very astute now. They'd be staring down the barrel otherwise.
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22 | 116653 | 0.460 |
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29 | 162214 | 0.450 |
Price($) | Vol. | No. |
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