Campaign on trust and make Pinnochio look like a boxer.
Campaign based on a government of no surprises and foist that knights and damnes thingy on us out of the blue as well as the $7 $5 $20 $5 co-payments at a moments notice with no consultation at all with major stakeholders (exactly what they ridiculed Labor for) and then withdraw at the 11th hour.
Promise no cuts to health, education, ABC, SBS, pensions, no new taxes and then do the exact opposite once elected.
Ridicule swan for promising surpluses and then go and promise a surplus which then gets turned into a deficit in a matter of months.
Campaign against Labors spending and now outspend the drunken sailors.
Cut the revenue measures yet keep associated spending in times of a budget revenue crisis.
