From announcement 25-11-05: Managing Directors Address to Shareholders.
Location Television/Digital Signage
During the year Swish Group acquired and now operates the Good Health Television,
Gymvision and Swish Transit location television/digital signage networks. Digital signage
enables television-style advertising to be viewed on a range of different types of screens
outside the home and where the advertising is most relevant to the consumer.
In September 2005, the Company announced the launch of Pharmacy TV. Under an
agreement with the Pharmacy Guild of Australia the Company will establish and manage a
Digital Signage/Location Television network for initially 1,200 pharmacies across Australia.
This is expected to expand to up to 4,500 pharmacies over the term of the agreement. The
Pharmacy TV network is expected to generate revenues of $2.0-$2.5 million in its first full
year of operation and be profitable within 3-6 months.
The Company is also in negotiations with a number of companies in the digital signage area
and is seeking to acquire businesses which it believes have good prospects. The Company
will also offer production and sales representation services to other companies to enable it to
continue to expand its digital signage network. The Company remains Australia’s largest
digital signage company.
From announcement 25-11-05: Managing Directors Address to...
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