Per the attached Forbes article, "the fastest growing startup in...

Per the attached Forbes article, "the fastest growing startup in US history e-cigarette brand is Juul, which launched in 2017 and is valued at 15 billion."

https://www.forbes.com/sites/serenaoppenheim/2019/01/29/can-tech-change-the-way-we-tackle-smoking/

Only just started digging into Juul who were spun out of Pax Labs, a San Fran based maker of vapes in 2017. However, it appears they got themselves into some hot water with its appeal to teenagers.

As someone who has battled smoking addiction since teenage years, there is no doubt in my mind that the best way to quit is not to start.

There MIGHT also be an opportunity to get the safety fingerprint vape out there in some capacity in the regular e-cig space for child safety conscious parents who don't want their children to follow their bad example.

This has not been mentioned by LSH publicly, but surely they would have to be considering it on the quiet based on the unparalled success of Juul.

Thoughts?

Anyway, 4C tomorrow so a big day coming up either way.