I am helping a startup to commercialise their product at the...

I am helping a startup to commercialise their product at the moment and it’s hard as fck.

Everybody can see the value of it and customers who have tried it had nothing but good words about it however when it comes to price, most people don’t want to pay, quite similar to jxt here doesn’t it?

We now realised actual users of the product either wouldn’t have the awareness of the importance of this product for their career or wouldn’t have the money to pay for it or would want much more for the price we ask. So we are changing our tactics to ask the organisations these individual users are associated with to pay for it.

And the negotiations have been hard as fck because we need to find the right people to speak to and we need to make thek understand how this would indirectly benefit them in the long run. To squeeze money out of large corporates is not easy.