Kantar market share and Asia revenue, page-7

Reasons are simple:

Minus the daigous’ demand, a2m would not achieve what it has achieved today.
Ask any of the maternity staff in any hospital, a2m is not on the hospital supply list.
Same goes to local demand, most of the Aussie parents would choose normal karicare, nan, s26 because they are offered to the market for 20-30 years or even longer history, and obviously cheaper.

The designed of a2m platinum is primarily targeting the wealthier Chinese parents, hence it’s sales strategies.

Offering such products in the states and the uk will not be beneficial, because the local demand pattern, tastes and preferences with Aussie parents are closely mirror imaged.

Offering such products to daigou community over those 2 markets will create territory rightw conflicts. And even harder to appoint manufacturers because of harder to predict demand.

Basic concepts.