I haven't had a chance to have a good look at the App yet, but...

I haven't had a chance to have a good look at the App yet, but this is why it is a Soft Launch.
For everyone who doesn't understand why they haven't ramped up and advertised yet, it is so all bugs can be ironed out.
Great idea, you don't want a million people downloading an App with little bugs in it.
If people can understand this, then their patience will be rewarded.
Company is going about this the right way.
We are in good hands.