BAl can create a new brand as well.. but of course, one incident like this, we all would be dumping the stock like there's no tomorrow....... A2M in similar boat as well....with over 50% of their revenue from A2 Platinum.
Danone recovered with Aptimal.. and they put Karicare into the "budget" IF brand ... where as the Aptimal is their "premium" brand.
BAl can create a new brand as well.. but of course, one incident...
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