Great marketing idea, basketball is hugely popular over there and with the Chinese player working here in Aus it's a bit like they are targeting/activating individual daigou in the same stroke.
I've seen alot of daigou activation events and promotions targeting the returning international students in the past few months. It is somewhat encouraging because it suggests they see some potential emerging there, whereas only a very limited daigou recovery has been assumed previously.
Keep an eye on JD.com 618 shopping event, page-43
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