The company is targeting Guangdong because it is a high birth rate province. I recently analysed the overall make up of A2's mother and baby store roll-out by province, and Guangdong was one of the provinces with the most stores carrying A2 stock. It also had high penetration across the various city tiers. So now the next phase is to exploit all that with marketing like this.
Keep an eye on JD.com 618 shopping event, page-46
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