Keep Calm and Carry on Acquiring

Starting to read the chatter about the quarterly announcement. It's important to remember how media buys work now the new GroupM white labelled Adslot engine is online.

To my old school way of thinking its - 1. Client Brief 2. Media Planning 3. Client Approval 4. Booking 5. Campaign Commencement 6. Media Billing 7. Client Billing 8. Client payment (30, 60, 90 and sometimes, with dodgy clients, 120+ days). And I assume the ticket is clipped when the client stumps up the cash.

So, the GroupM white label engine may be running but it could be a while until the money starts rolling into Adslot's cash register. Hopefully, Adslot can quantify booking activity and clearly articulate this in the announcement.