I’ve worked in the development industry for a number of years...

I’ve worked in the development industry for a number of years now. I speak to a lot of people about the product. There is no awareness of the brand or the fact that the product even exists

That’s a big problem.

company needs to pull together a proper strategy to market and sell the product so that developers, landlords and consultants will spec it for their buildings.

Might cost a few $$ in the short term, but once word is out and the product is featured in a number of developments across the country, roll out to commercialisation will be relatively smooth sailing.

Id be hesitant to spec the product unless I could visit it in Melbourne in an existing and operational building, where positive referrals were attained from landlords.