Prime Minister Kevin Rudd won't be told he can't win this federal election.
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Rudd shrugs off bad polls for Labor Labor not giving up despite poor polls Rudd turns campaign rules on their head As polls slump, Rudd revs up campaign Rudd running from election race: Abbott
Several polls published on Saturday show Labor in trouble in key seats, including Treasurer Chris Bowen's seat of McMahon, and Tony Abbott trumping Mr Rudd as preferred prime minister.
Mr Rudd gave a passionate speech to Holden workers in Adelaide, saying it's not over yet for Labor and its plans to boost the car making industry.
"I've been in a few tough spots before and I've managed to fight my way forward," he said on Saturday.
"I intend to fight my way forward again and part of the motivation for fighting my way forward is looking in the faces of you as good, honest, ordinary Australian families doing an honest day's work, producing the cars that Australians want to drive.
"That's why we're not going to be told we can't win this election."
Shadow treasurer Joe Hockey brushed off suggestions the poll meant the coalition was now a shoo-in to form government after the September 7 election and refused to concede they favourite.
But he warned the government would now run "the most negative campaign seen in Australian politics".
"Kevin Rudd is going to get nasty. The Labor Party are going to get nasty. They are going to be nasty towards Tony Abbott, they are going to get nasty towards the coalition," he told reporters in Sydney.
A Reachtel poll in The Sydney Morning Herald showed that Mr Bowen is behind the coalition in McMahon on a two-party preferred basis by 47 to 53 per cent.
Mr Bowen said he never took his seat for granted and would keep fighting.
But he was also very certain Labor was going to win government under Mr Rudd.
"Anyone who is calling this election or thinks they have got this election won is sadly mistaken," he told reporters in Sydney.
In former prime minister John Howard's old seat of Bennelong, taken by Liberal John Alexander in 2010, Labor's recently installed candidate Jason Yat-Sen Li is trailing on 35 per cent to his rival's 65 per cent.
In Kingsford Smith, vacated by Peter Garrett, Labor's Matt Thistlethwaite behind 48-52, the polling shows.
Only Jason Clare's seat of Blaxland holds any good news for Labor, with the justice and home affairs minister ahead of Liberal Anthony Khouri by 52 to 48 per cent.
Meanwhile, in the Queensland seat of Forde, polling for the Australian Financial Review shows Labor candidate and former premier Peter Beattie lagging behind the incumbent coalition member Bert van Manen.
And a Newspoll in The Australian shows the Nationals will win back the NSW seats of New England and Lyne vacated by independents Tony Windsor and Rob Oakeshott.
