im not TJ but will have a crack at this - IMO it will have some "punch" BUT at the end of the day the testing will be the decisive factor. I've seen experts in their field "peddle" products and yes they had some (a lot) of influence in the initial decisions made to purchase that product BUT if the product did not stack up then you can be sure that even the Disallowed salesmen will not be able to sell it down the track.
I guess that's why the intensive testing is being undertaken to ensure what is being sold actually performs.
Key Success Factors for a Good Project, page-30
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