I belive if a cross section of potential consumers are...

I belive if a cross section of potential consumers are canvassed, "dairy" in general is not in vogue. Plant based food and supplements are. This trend is likely to last long enough for Keytone to do very well from their broadening product range.

The dairy appeal in Australia and overseas markets is retained when consumers look at the product ingredients and with advertising, and maintaining the "KeyDairy" brand.

A more generic company name encompassing specific brands and products is the best of both worlds in my opinion.