Should this have been released to the market or is a Press...

Should this have been released to the market or is a Press Release good enough?

The share price spiked last year on good results from the Big Bash.

Ten Network Holdings Limited (ASX:TEN) has secured new and returning sponsors for its exclusive coverage of the KFC T20 Big Bash League which starts this Thursday. The media company says KFC Australia and Holden will return as sponsors for the summer season of cricket. New sponsors include Harvey Norman Holdings Limited (ASX:HVN), Woolworths Limited (ASX:WOW), Sportsbet and Foxtel. The British Sausage Company in Perth and Queensland Government have also signed on. Shares in Ten Network Holdings rose 2.44 per cent yesterday to close at $0.21 following the announcement.