Topped up yesterday at $6.11. The market does not appreciate an...

Topped up yesterday at $6.11. The market does not appreciate an increase in advertising and margin discounts, in the accounts as a cost, is actually an investment. It is the equivalent of a traditional business investing in physical infrastructure and accounted as depreciating capex. KGN marketing spend doesn't just drive sales in the short term, it builds the customer base for the long term. When Omnicron washes through, KGN will have more people on its database to incrementally grow sales at higher margins. This is still a growth business with substantial upside, ecommerce will continue to grow share at the expense of bricks and mortar retailers and the number categories for cross selling to those same customers is huge. From insurance to crypto, future growth is assured.