KIDER JOY SELLS 2OO MILLION IN THE US, page-2

I had seen it previously reported at 124 mill not 164 mill in first year but may be timing difference over FY .
With volume and casflow quite amazing what can be achieved in terms of product placement, marketing and advertising. Also add in their move into biscuits and ice cream and you can see they love the space and have economy of scale at every level.

Have you tasted the the new gummys and what do you think of their packaging , toy etc?
The bites and their packaging?

Just where is the court case up to?



"Kinder Joy, which Ferrero launched in Italy in 2001, circumvents those regulations. The egg-shaped package contains separately-sealed halves, with the surprise toy on one side and two hazelnut wafer balls and two layers of cream on the other.“We felt it completely appropriate for this market,” Chibe said. “It’s a little bit of a different eating experience than Kinder Surprise, but it still delivers on that consumer insight of giving mom, dad or a grandparent the opportunity to give their child or grandchild this treat with a little toy.”And the market responded. Ferrero USA said Kinder Joy earned $164 million in revenue in its first year and $200 million in its second. Roughly 240 million units have been sold since the launch.Kinder Joy also received the 2019 Product of the Year Award in the Kids Novelty Snack category, and Chicago-based research firm IRI recognized it as the top 2018 food and beverage New Product Pacesetter."