Interesting to see that Klarna has signed an exclusive partnership deal with Macy's, the US biggest department store.
They also have an exclusive deal with H&M the biggest fashion company in the world.
Both H&M and Macy have taken equity stakes in Klarna too so these partnerships (whether exclusive or not) will likely be a long term gig.
This underlines Klarna as one of Afterpay's biggest threat because having partnered with some of the largest fashion stores in the world will naturally grow their profile and customer base.
I know people like to downplay Klarna, but I like what they are doing. They appear to be a well run company and I expect them to get much bigger.
However, Afterpay still has the better reviews and customer satisfaction and also I dont see "how to delete Afterpay account" trending on google trend.
Watch this space.
APT Price at posting:
$83.48 Sentiment: Hold Disclosure: Held
