A few pointers to remember, amongst all the craziness.
P&G is a Multi-billion Dollar Brand Powerhouse, the largest FMCG in the world.
They are not here to waste time or money. The pressure is huge.
Quote: "P&G is expected to generate $66B of sales ending next June (2016) That equates to adding (2x) NEW BILLION DOLLAR BRANDS EACH YEAR "
A bit of history:
21-4-2013 Announcement
Who is Professor Adrian Davis?
How good is Adrian Davis at his Job - what are his credentials? (Credit ABDM)
Initial Test - DESIGNED FOR OBJBY PROFESSOR TONY WRIGHT.
Status Successful.
Is that the last we hear of Professor Tony Wright?
No.
Feb 2015 Announcement:
Does OBJ think PROF. TONY WRIGHT has done a good enough Job?
Is PROF WRIGHT AND CO. true believers?
2013 Annual Reports - Last time on the List, prior to going underground on Top 20 (Just before conducting the 2014 Tests)
32Million Shares says a lot.
Are P&G, more importantly, believers?
Following the Above mentioned 2014 Initial Clinical test:
So is signing an Exclusive Worldwide Agreement, where P&G stops being involved in the Kneeguard Product?
No.
P&G to conduct Market Research. P&G to conduct Consumer Acceptance Studies P&G to conduct Price Sensitive Modeling P&G & Bodyguard to Pool Know how.
Fast Track to February 2015 - Company Update:
P&G is listed Directly under the Bodyguard Slide - on Page 2 of the Bodyguard update only.
Is it an isolated case, of P&G being almost categorically confirmed as the suitor for Knee guard??
No.
Investor Presentation - Sep 2015.
P&G need the new Business.
P&G's New Business Creation team don't sign Worldwide exclusives willy-nilly.
P&G have further validated the results and technology already with P&G's Major Independent Clinical Study's on OBJ's Micro-Array Tech, in SK-2.
P&G are now 8 work plans deep into OBJ - tech validation would be occurring on a daily basis throughout these individual work plans over many individual brands within P&G - simply put, additional work plans would not have been continuously added, should the validations have failed.
I think I have made my point, but I will leave you with this question:
OBJ as of last month:
If you were at all concerned about actual Validation of your Technology, would you be off over the Globe, worrying about somewhat trivial, finer details of advanced materials, shapes and sizing of a product?
Kiwi.
OBJ Price at posting:
6.6¢ Sentiment: Hold Disclosure: Held
(20min delay)