The founder of Australian online retail giant Kogan, Ruslan...

The founder of Australian online retail giant Kogan, Ruslan Kogan, is understood to be considering an ASX listing, sources told Street Talk on Wednesday.
It's understood BRW Rich-lister Kogan is working with UBS and Canaccord Genuity with a $300 million initial public offering pegged for the second-half, subject to market conditions.
Kogan started his online empire selling TVs out of his parent's garage in 2006 and has continued his challenge to the traditional bricks-and-mortar retail giants by expanding into new private label brands.
The firm, most well known for selling electrical and computing goods, has expanded into sporting, camping/outdoors and homewares through new private brands Fortis, Komodo and Ovela.

Revenue is now at about $250 million per year, with Kogan using a combination of information technology, market analysis, logistics and efficiency to minimise costs and sell at least least 10,000 different line items. Kogan also owns a stake in online furniture store Milan Direct.
Kogan became the latest company to sell self-branded mobile services to its large base of customers last October, joining forces with Vodafone Hutchison Australia to launch a new mobile service that sells low-cost services with 3G data.


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