Kogan, really cheap given the growth profile, page-177

My KGN's big profit showing on paper at least some weeks ago has shrunk but my bank shares, Telstra and several others have grown in the post covid market response - so i can't complain. KGN is likely to join the rising tide shortly with its next update and there is no haste, its only on paper and sometimes a lower net asset position is an advantage. If I had cashed in weeks ago, the funds would be in my bank account achieving nothing but of course they could have been reinvested in KGN at a lower SP picking up extra shares. when and if it hits $30, I am considering selling but will I do it? It is sooo hard to sell, why is it the case I wonder and I know other people feel the same.