You bought some cheap electronics or furniture online once and knew it being cheaper than departmental store, will you ever buy from departmental store ever again on your pay day? I don't think they would lose the new clients they have gained over the shutdown. It had just accelerate their growth. Even with the 300% share run in a year, the PEG is still less than 1 base on the estimated earning growth. Moreover, I believe shoppers in satellite cities and rural towns would make loyal customers for Kogan, as their regular camera house and furniture shop have shutdown for good. Let's not forget the GDP per capita of Australia is one of the highest in the world, the middle income class would appreciate the convenience and service kogan offer- swift delivery and cheap products for years to come. The alternatives - Amazon, Taobao, JD and Alibaba have been difficult to use and less reliable than kogan for regular shoppers like me.
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