Hello All, Just been watching the share price tumble in last few...

Hello All,

Just been watching the share price tumble in last few weeks and was contemplating entering to buy some shares.

BUT  I took a look at the Website and thought where are the really great deal and brands?

Could someone out there enlighten or answer the following;

(1) Kogan brand? What is it? Chinese re-badged?

(2) I purchased a 2.5KW Kelvinator Split System from Harvey norman with $100 Cash back costing me $549, with a qualified Installer charging me $450 to wire it to switch and complete install
-Then I see there on Kogan the following;
Standard Install for 2.5kW Split System $639

Kogan 2.5kW Reverse Cycle Inverter Split System Air Conditioner (9,000 BTU)  $799



So I now think why is everyone flocking to buy Kogan? Where are the savings? Where are the trusted and known brands? What are the barriers to entry for any business to sell online?  Are not retailers already online?

Please let me know the real strengths of Kogan, give me a reason to buy, rather than just a well it's fallen from $10 to $5!