I'm not sure it's the morons because morons usually don't have...

I'm not sure it's the morons because morons usually don't have money, I think it's the competition or something targeting this stock because if I was trying to destroy something and stay under the radar I would kind of keep it shorted as much as possible but not top 1, more like 2-5 to avoid the media.

I would also pay politicians to mess with them like they did with the ridiculous fine for the increase in price of 625 products out of 100k products before they did a discount.
Also I would file as many complaints to the ACCC as possible but I don't want anyone going public with it so I have to keep it low and only give that task to only a few I trust.
They can also mess with the employees but that's pretty much all they can do or it will backfire.
Of course I'm probably wrong but this company is in the top shorted list for so long and it just doesn't make any sense to me.