KTD, page-1427

I think the 1/2 price is just to participate in the Woolworths 50% of item sale.. if you looked hard enough you would see its consistent with most products in the aisle.. the have some form of special.. enticing people to try it, boost sales during winter, compete with alternative offerings with similar sale specials etc..

As for Bailys... that I agree with you... if you are a health company image.. stick to the hymn sheet...