Quackie1,I could not agree more and I believe I was hammering on...

Quackie1,

I could not agree more and I believe I was hammering on about content sometime ago, probably after I got on board near the time of the HBO deal. All of this is vital to the product offering and differentiation.

Content costs money and often goes to the highest bidder, that may be the one who offers viewers and / or cash.

Quickflix need to grow their subs so when they go fishing for content they will have a strong volume offer to content owners. Important so it does not cost them too much cash. Which they don't have.

My comment before related to SP movement and IMO what would move this in a dramatic way. Profit is it.

EST is going to be a key incentive for consumer to try the Quickflix offering. Good low margin leader.