True but directors which are good at running a small cap and...

True but directors which are good at running a small cap and getting the best results from the cash they have are not always market savvy. Most multinationals admin biggest cost is in marketing and brand. How do you drive brand, communication and engagement without the cost. Much to the detriment on a lot of asx juniors this art is not considered as even a factor. As directors think getting the job done is enough. Most multinationals engage through social sites and everything possible to get there brand out there, to get fed back to engage end users (shareholders).
I think a few engage and update know how important this is to be consistent while majority only think about when it comes time to tap the market for a CR. Those that change and meet the market demand for continual update, say a fortnightly what is going will benefit. It's up to a new bred of directors to move on this and utilize sites such as HC as tool not as thing that passes scuttle butt. Interesting topic indeed.