This is why they lost; they lost these voters... Demographic...

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    This is why they lost; they lost these voters...

    Demographic Profile Table (2025)

    CharacterGenerationLocationHousehold IncomeHousing SituationEducation/JobKey ConcernsLikely Political Lean (2025)
    1Sarah, 28Gen Z/MillennialInner Sydney$115k (single)Renting, $3,000/month, saving for $1M unitRenewable energy analyst, degree qualifiedClimate action, housing affordability, HECS debtTeal/Greens or Labor
    2Jai & AshaMillennialsWestern Sydney$210k (dual income)Mortgage: $1.05M balance on $1.3M houseIT contractor + pharmacistChildcare costs, cost-of-living, inclusionLean Labor, possible swing voters
    3Tom, 63Baby BoomerRegional Victoria$95k (self-employed)Owns home ($580k value), $90k mortgage leftElectrician, small businessRegional services, apprenticeships, cost-of-livingTraditional Liberal/National
    4Chloe, 19Gen ZInner Melbourne$16k (casual)Renting $220/week in sharehouseUni student (Arts/Law)Climate, rent, future job securityGreens/Progressive Independent

 
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