This is why they lost; they lost these voters...Demographic Profile Table (2025)
Character Generation Location Household Income Housing Situation Education/Job Key Concerns Likely Political Lean (2025) 1 Sarah, 28 Gen Z/Millennial Inner Sydney $115k (single) Renting, $3,000/month, saving for $1M unit Renewable energy analyst, degree qualified Climate action, housing affordability, HECS debt Teal/Greens or Labor 2 Jai & Asha Millennials Western Sydney $210k (dual income) Mortgage: $1.05M balance on $1.3M house IT contractor + pharmacist Childcare costs, cost-of-living, inclusion Lean Labor, possible swing voters 3 Tom, 63 Baby Boomer Regional Victoria $95k (self-employed) Owns home ($580k value), $90k mortgage left Electrician, small business Regional services, apprenticeships, cost-of-living Traditional Liberal/National 4 Chloe, 19 Gen Z Inner Melbourne $16k (casual) Renting $220/week in sharehouse Uni student (Arts/Law) Climate, rent, future job security Greens/Progressive Independent
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This is why they lost; they lost these voters... Demographic...
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