Perhaps they were nice and not naughty last year and santa and...

Perhaps they were nice and not naughty last year and santa and his little helpers commissioned the 50000 india/indo likes for them as a gift/good will instead ?

Or maybe the indian/indonesian click farms were a little bored that particular month and gifted likes to random companies ?
Does those scenarios sound more plausible to you brass ?

My guess is as good /credible as all your unsubstantiated guesses are, brass. Unfortunately all they have is to hide behind ambiguous announcements and part /conflicting information.