larson

The market expected in the short term for the storm (external) door application sold through Larson via the Lowe's chain is about 1M worth about $50M gross but the point they make is that these cheaper units will have much wider applications with a retrofit market of 50 M doors and 5-6M pa sales for new doors in reach. The technology includes internet/3G access (with security that certainly matches or exceeds existing security) at a comparable price. Who would not want it? The market just for this application in the US (over the 3 year forward valuation period) may also reach $3/sh gross business or $1/sh net profit after tax.