Hey OutawaterYou must have been a fly on the wall."Spin" is...

Hey Outawater

You must have been a fly on the wall.

"Spin" is indeed the key - brought this concept up multiple times in the call with PC...his initial response was that "spin" was some sort of underhanded approach to marketing, so amazingly, I had to explain that "spin" was a very important part of PR/marketing and that ALL successful companies use this to their advantage - I think he got it.

I've put Australia's most powerful PR firm in touch with PC. They met and submitted a proposal, but unfortunately, I believe nothing has come of it - would have been the best money Biota could have spent this year.

PC - there is still a chance - pick up the phone, get them back in and get some real PR "spin" happening!